Good afternoon, Alex
Friday, May 22, 2026
Revenue
$38,420
+17.6%vs last period
Net Profit
$8,240
+18.7%vs last period
Ad Spend
$6,500
-3.2%vs last period
Revenue Overview
Revenue
Net Profit
AI Insights
View allCAC jumped to $47.20 — LTV:CAC ratio now 1.8x (below 3x target)
Narrow TikTok audience to 1–3% Lookalike of past buyers.
Refund rate on SKU-8821 reached 14.3% — 3× above baseline
Pause ads for this SKU and update size guide.
Meta Campaign #4521 hit 4.2x ROAS — up 68% this week
Scale daily budget by 40% to capitalise on the window.
Revenue trending +22% MoM — on track for best month ever
Restock top SKUs now to avoid stockouts at peak.